The Power of Default Values (Jakob Nielsen's Alertbox)

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The Power of Default Values (Jakob Nielsen's Alertbox):
"How gullible are Web users? Sadly, the answer seems to be 'very.'
....
42% of users clicked the top search hit, and 8% of users clicked the second hit. So far, no news.
....
second test, ... secretly fed the search results through a script before displaying them to users. This script swapped the order of the top two search hits. In other words, what was originally the number two entry in the search engine's prioritization ended up on top, and the top entry was relegated to second place.

In this swapped condition, users still clicked on the top entry 34% of the time and on the second hit 12% of the time."