publicity

me gjer allereie noko av dette...

The Business of Software - Where have you been advertising for free?: "We've done a couple of segments on a local radio station.
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Contact your local paper. .... Generated quite a few leads and a couple of contracts from a free article on the front page of the business section of the local paper.

We had another writup in a local publication that virtually everyone in business in our area receives and reads ... How did we get this? We called 'em up and said 'what does it take to get an article written' [?]
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We try to obtain permission from our clients, in whatever we do for them, to prominently display our name and contact info. On a public web site, your name gets out. We even do it on private apps -- desktop type apps. We've gotten a large contract from a vendor of one of our clients because they used the app at our client's site and saw our name on the splash screen, and wanted a similar app of their own.

For several years (I no longer have the time) I was involved in a number of local programmers groups and would try to do a presentation at least once a quarter to the local techies. I haven't been active in these groups for at least the last 3 years, but I still get calls for work to this day (well, at least up through last week ). The contacts I made there will never dry up.

Pass out your business cards like there's no tomorrow.

Actually *ask* current clients/customers for referrals. If they're happy with your work/product, most will gladly recommend you.

I was quite amazed at what we got from simply putting a sign up in front of our office. .... have lead to some long-term client relationships.
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Publicity is free. The most effective "advertising" is publicity: other people talking about your product or service with no compensation. Press releases are a start. Product reviews, being featured in articles, etc. are also publicity.

... what you are looking for is publicity.